 |
| Adsense report |
1. Before starting any sites that you are planning to add Adsense, please make sure to familiarize yourself first with its Terms and Conditions. This is very important.
Here are the most important notes from the TOC:
- Don't ever click your own ads
- Don't ever trick your visitors to click your ads using words or images (like an image of arrow pointing to your ads)
- Adults, hacking, warez sites are strictly prohibited
2. Use individual channels to each ad, to track which ads receives most clicks.
3. Blend your ads on your site. People doesn't visit your site for the ads, they went there for the content. If your ads looked like the usual ads, they would move on.
3.1 Ads Color
This one is very important. If you just left it on its default, it's like the ads are screaming, "I’m an ads! I'm an ads!", and most visitors would ignore it.
General tips on Ads Color:
(These are general tips and not absolute, tweak yours to maximize your Adsense CTR)
- Ads title must be same color with your site's links (or blue, try it both ways)
- Set border color to site's background to hide it
- Set ads background color to site's background to blend it in
- Ads description and url must be same color with your site's content
3.2 Ads Placement
As a general rule, you need to place your ads above the fold to maximize exposure. Above the fold means the very top part of your page as seen by your visitors without using the scrollbars.
General tips on Ads Placement:
(These are general tips and not absolute, tweak yours to maximize your Adsense CTR)
Leaderboard (728x90)
- Best positioned at the very top, as it is similar to headers.
- If you have forum, between forum entries.
Banners (468x60)
- Most common ads picked by beginners, and according to my observation this size produced the lowest CTR.
- This ad is too common that people are already conditioned that this is an ad, avoid it if you can.
- Best positioned if you have a sidebar on your site, go to Squidoo and open one article as an example.
Half-Banners (234x60)
- I suggest on the middle of the page, end of articles or bottom of blog entries.
Rectangular Ads, Bbuttons (125 x 125)
- You can slot this anywhere you think it can fill the space, usually placed on Sidebars.
Small rectangles (180 x 150) ->Best Choice
Medium rectangles (300 x 250) -> second best
Large rectangles (336 x 280) -> In my opinion is the best (highest CTR but website design will look poor)
- Most common and effective placement is on the beginning of articles. These are usually wrap around the text.
Square Ads (250 x 250 and 200 x 200):
- Same with rectangles above. Not very common though.
Vertical Ads: Skyscraper (120 x 600), wide skyscraper (160 x 600) and vertical banner (120 x 240).
- These vertical ads are clearly useful on your sites Sidebar.
That's it for ads placement, if you have any suggestions, please let me know.
4. Choose text ads over image ads if you can. It is really hard to blend image ads since it really looks like an ads, people avoid them.
5. To ensure you can get relevant ads, enclose the articles or paragraphs, which contain your keywords using Section Targeting tags:
Code:
<!-- google_ad_section_start -->
Section text.
<!-- google_ad_section_end -->
In rare case, you want Google to ignore parts of your site, use these tags:
Code:
<!-- google_ad_section_start(weight=ignore) -->
Section text.
<!-- google_ad_section_end -->
5. Don't stuff your site with keywords. It is enough to have ONE tag cloud on each page.
6. If you want to preview your ads, you can do that on your Adsense page or use this preview tool: http://googleadspreview.blogspot.com/
7. Since Google collects visitor's data to serve more relevant ads. You need to add a privacy policy on your Adsense sites.
You need to add these lines:
Google, as a third party vendor, uses cookies to serve ads on your site. Google's use of the DART cookie enables it to serve ads to your users based on their visit to your sites and other sites on the Internet. Users may opt out of the use of the DART cookie by visiting the Google ad and content network privacy policy.
Or, you can create a free privacy policy page using http://www.freeprivacypolicy.com and add a checkbox on Google Adsense.
8. Test, test and keep on testing. The only way to find what is working is testing colors and placements. Your site is unique and only you can determine what is the best.
0 comments:
Post a Comment